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What's Been Said...
In last month's Ipsos Online Express Survey, we asked i-Say panelists a variety of questions about weather. Here are some interesting findings on the topic:
*Americans are most likely to say they enjoy...
- Cool (49%)
- Hot & dry (33%)
- Breezy (27%)
- Snowy (15%)
- Cloudy (12%)
*Don't enjoy...
- Hot & humid (51%)
- Strong winds (39%)
- Heavy rain (33%)
- Thick fog (32%)
- Snowy (31%)
Almost all of the panelists surveyed (97%) are familiar with the expression "under the weather". In addition, when waking up in the morning, the weather is one of the first things Americans (81%) will think of.
By the same token, more than half (60%) of Americans are aware of the Seasonal Affective Disorder (SAD). The results show that the majority of panelists (91%) believe that weather affects the way they feel. Specifically, they feel changes in weather alters mood (84%), general well being (73%), and behavior (67%).
(*Respondents were asked to select all that apply in their choice of weather).
(Source: This survey was conducted among 924 i-Say panelists, representative of the American Internet population, between December 11 and 15, 2003).
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